How fast are artificial intelligence (AI) marketing tools evolving? The very mention of AI marketing tools just a couple of years ago would have drawn blank stares, and a fair amount of scoffing. Never happen! Today, marketing tools that use AI seem to be everywhere. They can help you write effective advertising copy, enable you to dive deep into audience insights, automate everything from ad placements to emails, and do it all quickly and cheaply.
If you are not using these tools to gain a competitive edge in the digital marketing space, then you should be. But where do you start?
What To Look For in an AI Marketing Tool
Given the wide variety of AI tools available for marketers, selecting one or more for your business can sometimes seem overwhelming. Some questions that you should ask yourself to help whittle down a potential tool list include:
- Is there a free version? With a free version of an AI tool – or even a demo version – you can easily get a feel for how a tool works and the feature set that it incorporates. This can help you to decide if a particular AI tool will meet your marketing needs.
- What do you need a tool to do? Consider your own marketing needs before setting out to test drive AI tools for marketing. Are you just in search of a hand with copywriting, or do you need a tool with robust social media automation features? Some tools have a narrower focus – say, customer service – while others can effectively handle a wide range of marketing tasks. If you need something more robust, great! If not, you shouldn’t be paying for features that you will never use.
- Is it scalable? The overwhelming majority of these tools offer tiered use: start off with a free or lower cost plan, then gradually pay more as your business grows along with your need for more robust features and capabilities.
Top 10 AI For Marketing Tools
The following are some of the best and most-used AI advertising and marketing tools currently available. These tools were selected based on both our own personal experience, as well as the recommendations of marketing professionals worldwide.
Albert.AI
Billing itself as the “world’s first autonomous AI for digital marketers,” Albert.AI includes tools to optimize keywords, placements, and audiences. With Albert.AI, you can plan, build, optimize, and generate reports for over 90% of biddable inventory. This allows you to manage campaigns for everything from Google and Facebook to YouTube, Bing, and even Gmail.
Albert.AI has no set pricing structure, so you will need to contact them for a customized pricing plan. You can visit them directly, or see our own write-up here.
Brand 24
If your primary goal is to keep an eye on your brand, then Brand 24 is well worth a look. This AI social listening tool includes a variety of features that you can use to easily monitor your online brand. Brand 24 taps into 25 million real-time online sources, which you can use for such tasks as analyzing sentiment, measuring PR coverage, tracking reach and monitoring mentions. With this tool, you can keep track of what your customers like – and dislike – about your products or services.
You can try Brand 24 for free with a 14-day, no credit card required, trial. When you are ready to scale up, plans start at $79/month for an individual plan (three keywords, 2k mentions a month) and go up from there. Check out our overview of this tool, or visit them directly.
Drift
Drift is all about conversational marketing, or “personalizing conversations at every step of the buyer’s journey.” Drift does this from the moment someone visits your site. Whether known or unknown, visitors will receive personalized experiences that help to move them down the funnel. Some of the things you can do with Drift include set up meetings, customize chatbots for support and recommendations (which are available 24/7), and receive real-time notifications when someone visits your site.
With plans starting at $2500/month for small businesses, this marketing tool is not one of the cheaper ones out there. They do offer a free demo, so you can better judge if Drift is a good fit for your business. Check out our overview, or visit the Drift website for more info.
Jasper
We didn’t rank these marketing tools here, but if we had Jasper would have been pretty hard to top. Jasper is an “end-to-end copilot” that helps marketing teams run campaigns more quickly and efficiently. Jasper can help with content creation and strategy, and teams can use it to create multi-channel campaigns, complete with artwork. Among the many pluses here are a 500+ prompt library and 50 AI templates.
Plans here start at $39 per month/seat for one brand voice. You can also try out Jasper with a free 7-day trial. See our write-up on this premium marketing tool, or visit them directly for more information.
Market Muse
Not sure what you should be concentrating on, content-wise? Market Muse provides AI-powered metrics to help you better understand what content will work (and not work) on your site. Not only can you use it to create new content, but also optimize and prioritize older content to help improve a visitor’s experience on your site.
Market Muse offers a Forever Free plan for those who wish to test drive the tool (no credit card required). Paid plans start at $149/month for a Standard plan, with more robust plans available for teams large and small. See our write-up on Market Muse, or visit their website for more information.
Pictory AI
If your marketing team does a lot with video, then Pictory AI may be the AI tool you’ve been searching for. With Pictory AI, you can do everything from editing video using text to automatically captioning videos. This tool works for all manner of video, from training videos and shorter social media snippets to longer blog videos.
Pictory AI offers a free trial, which you can use to create three video projects, each up to 10 minutes long. Plans here start at $19/month (30 videos/month, 600 transcription minutes/month) and go up as your needs rise and your business grows. See our write-up, or visit the Pictory AI website for more information.
Scalenut
If you are in search of a tool to help with search engine optimization (SEO), Scalenut may be of interest to you. With Scalenut, you can control the entire SEO content lifecycle. This includes keyword planning, blog idea generation, and topic cluster creation. You can also take a deep dive into your website traffic and historic trends to develop a more successful SEO strategy.
Scalenut offers a free 7-day trial to get you started. Paid plans include a $19/month Essential plan for individuals, $39/month for start-ups, and $75/month for larger teams. See our write-up on Scalenut, or visit them online to start your free trial.
Seventh Sense
If you’ve ever run an email marketing campaign, you know how hard it can be to rise above the noise of a typical inbox. Seventh Sense to the rescue! This tool helps to “drive maximum performance and engagement with your existing email marketing program.” With Seventh Sense you can optimize and personalize every email in your campaign to help increase engagement and conversions.
This tool works for both Hubspot and Marketo, and pricing will vary depending on which option you choose. Seventh Sense is also available in a demo version so you can take it for a test drive. See our write-up, or visit the Seventh Sense website for more information.
Synthesia
Text to video AI tools are particularly hot at the moment, and few can compete with Synthesia in this area. Synthesia offers up over 160 AI avatars, with voiceovers in 130+ languages. You can even create your own avatar and clone your own voice, if that’s the direction you’d like your videos to go.
Try out Synthesia by making your own free AI video. When you’re ready to really jump in, plans here start at $22/month for a starter plan (120 minutes of video/year) and go up as your needs increase. See our write-up of Synthesia, or visit them online.
Zapier
Zapier is all about automation, expressed here as Zaps. With Zapier, you can automate everything from simple tasks to sales outreach, form design to website creation. You can even make basic apps. Start with one of Zapier’s templates, or create your own Zap by using plain English to describe what you wish to do. As Zapier works with over 6000 apps, “what you wish to do” can be almost limitless.
Zapier offers a forever free plan for core features, or you can pay up as your needs increase. Paid plans here start at $19.99/month. See our write-up here, or visit Zapier online.
But Wait… More AI Marketing Tools
There really are so many great AI marketing tools out there, it’s hard to limit this list to 10. So, here’s a few more that we really like:
- Flock Social – boost your Instagram presence with authentic, organic growth
- GoZen – revolutionizing organic growth with AI-driven marketing tools
- ViralKit – amplify your online presence with AI-powered social contests
- WordHero – AI-powered writing assistant for diverse content creation
- Tugan.ai – transform existing content into unique masterpieces
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