TikTok’s new AI tools, including customizable digital avatars and language dubbing features, aim to assist brands and creators in connecting with global audiences by overcoming language barriers.
Main Points:
- Symphony Digital Avatars: These AI-generated avatars come in stock and custom varieties, featuring diverse backgrounds and languages, marked with an “AI-generated” label.
- Symphony AI Dubbing: This tool supports dubbing content into over 10 languages, automatically detecting the spoken language and producing translated dubbed videos.
- Global Marketing Expansion: The tools aim to help brands and creators develop global audiences by adding a human touch to their content, even where real models or presenters aren’t used.
Summary:
TikTok is rolling out new AI-driven tools as part of its Symphony ad suite, designed to aid brands and content creators in reaching global audiences. The Symphony Digital Avatars come in two types: stock avatars based on paid actors from various backgrounds and custom avatars resembling specific creators or brand spokespeople. Both types can speak multiple languages, and videos featuring these avatars will be labeled as “AI-generated.”
The Symphony AI Dubbing tool enhances this offering by providing a global translation feature that allows content to be dubbed into over 10 languages and dialects. This tool automatically detects the original language, transcribes it, translates it, and produces a dubbed version in the chosen language. This technology aims to help creators maintain their identity while engaging with international audiences, similar to methods used by popular creators like MrBeast and FKA Twigs.
These advancements are part of TikTok’s strategy to help organizations and creators break down language barriers in marketing, offering a more personalized and human touch to their content. While the effectiveness and accuracy of these tools are yet to be fully seen, they represent a significant step towards more accessible and inclusive global marketing.
Source: TikTok ads may soon contain AI-generated avatars of your favorite creators
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