Meta announces adjustments to its content moderation policies, aiming to label AI-generated and manipulated media more clearly before the upcoming elections.
Main Points:
- Meta will start labeling AI-generated content from May, following the Oversight Board’s criticism of the company’s “incoherent and confusing” policies on manipulated media.
- The policy change comes after a review of a manipulated video of President Biden, prompting a broader approach to prevent misinformation.
- The company aims to focus on preventing specific harms rather than the method of content creation, covering a wider range of manipulated media.
Summary:
Meta is set to revise its approach to AI-generated and manipulated content, introducing clearer labeling practices ahead of the fall elections. This decision follows the Meta Oversight Board’s critique of the company’s previous policies as “incoherent and confusing.” The board’s recommendations came after a controversial review of a manipulated video involving President Biden, which did not violate Meta’s existing policies but was criticized for potentially misleading viewers. In response, Meta’s Vice President of Content Policy, Monika Bickert, outlined that starting in May, the company will implement labels for AI-generated content and manipulated media, providing “informational labels and context” rather than outright removal based on community standards violations.
This policy adjustment is a response to the evolving landscape of AI and digital manipulation, where the creation of realistic AI-generated content has become more common. The new approach aims to address not just AI-manipulated content but any media that significantly risks deceiving the public on important matters. By focusing on the potential harms such as electoral disruption, rather than the means of creation, Meta seeks to enhance the integrity of information on its platform. The Oversight Board has welcomed these changes, emphasizing their importance in combating misinformation and the challenges posed by advanced editing tools and AI in creating convincing fake content. As election-related misinformation remains a critical concern, with instances like fake robocalls and misleading online content, Meta’s policy shift marks a significant step towards ensuring the credibility and safety of information shared on social media platforms.
Source: Meta to adjust AI policies on content after board said they were “incoherent and confusing”
Keep up to date on the latest AI news and tools by subscribing to our weekly newsletter, or following up on Twitter and Facebook.
