McDonald’s has concluded its AI drive-thru testing with IBM, planning to explore broader voice-ordering solutions.
Main Points:
- Partnership Conclusion: McDonald’s is ending its AI drive-thru order-taking partnership with IBM.
- Future Exploration: The company plans to explore other voice-ordering solutions and aims to decide on a new solution by the end of the year.
- Customer Issues: The AI system had mixed results, with customers frequently receiving incorrect orders.
Summary:
McDonald’s has decided to end its partnership with IBM, which involved testing artificial intelligence to take voice orders at drive-thru kiosks. This initiative was implemented in over 100 restaurants over the past two years. Despite some successes, McDonald’s faced challenges, including customers receiving incorrect orders, which were highlighted in various social media posts.
The fast-food chain remains optimistic about the potential of AI in drive-thru ordering and plans to explore other solutions. McDonald’s aims to make an informed decision on a future voice-ordering system by the end of the year, seeing significant potential in advancing its restaurant technology. Meanwhile, IBM continues to collaborate with other fast-food chains like Wendy’s, Hardee’s, and Dunkin’ on similar AI projects.
Source: McDonald’s just fired its drive-thru AI and is turning to humans instead
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