Diageo’s AI-driven “Flavour Forecast” highlights five major flavour trends for summer 2024, driven by global consumer preferences and environmental concerns.
Main Points:
- Umami: Rising interest in diverse umami flavours such as turmeric and gochujang.
- Spicy: Increased demand for spicy foods, including jalapeno and pepperoncini.
- Tropical: Growing popularity of exotic flavours like tamarind and passion fruit.
Summary:
Diageo, in partnership with AI Palette, has utilized artificial intelligence and machine learning to pinpoint five prominent flavour trends for the summer of 2024. The “Flavour Forecast” report combines Diageo’s internal innovation insights with AI data tracking global food and drink discussions online. The key trends identified are umami, spicy, tropical, treating, and bloom harvest. These trends reflect broader consumer desires for novel and exciting culinary experiences, driven by cultural exploration and environmental consciousness.
The umami trend encompasses a variety of rich, savory flavours such as turmeric and gochujang, appealing to those seeking unique culinary experiences. Spicy flavours like jalapeno and pepperoncini are becoming more popular, particularly in social settings, with Latin and Tex-Mex cuisine gaining traction. Tropical flavours, including tamarind and guava, cater to the adventurous consumer. Treating flavours like coffee and hazelnut are evolving with innovative textures, while bloom harvest trends highlight the eco-conscious consumer’s interest in floral and natural ingredients like elderflower.
Source: AI tool reveals biggest summer flavour trends
Keep up to date on the latest AI news and tools by subscribing to our weekly newsletter, or following up on Twitter and Facebook.
